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Quality Policy

Quality Policy Statement

  • Commitment – To be the leader in toothbrush manufacturing industry.
  • Primary goal – To achieve the highest standards of quality in all practices and operations without compromise.
  • Objective – To continually improve our company performance, relentlessly offering our customers a safe, quality assured, cost effective product and professional service while enhancing the interests of all stakeholders.
  • Vision – To be the torch bearer in bringing the Indian Toothbrush Industry upto Global Standards.
  • Our Culture – Quality performance is one of the cornerstones of our company culture, and is considered a personal responsibility of all employees. To maintain quality performance of all business units at the highest level, the following aims are pursued:
    • Fulfil or exceed customer needs and expectations by delivering quality products in a consistent and timely manner;
    • Cultivate and maintain the commitment to continual improvement and communicate our goals and objectives to every employee;
    • Promote a working environment where training and tools are provided for all work to proceed in a safe and efficient fashion;
  • Furnish a system of policies which are periodically reviewed to ensure the ability of all groups to perform their work effectively.