All you need to know about our process

State of the art production process


We manufacture the complete product under one roof, from the moulding of handles to the bristling and finally packaging of the brushes. Thus the conversion is rapid. Also, quality, hygiene and confidentiality of the product is managed in a watertight way.

Materials used are standardised and globally accepted ones only.

Our systems respond rapidly to market demand and we are able to offer quick turn around time to clients.

Bristling is done on the latest fully automated German machines.

The entire procedure is fully wired by an active global quality assurance system.

Technological innovations are continually incorporated for giving a design and quality edge to our products.

Competitive pricing


Cost benefits from scale economies enjoyed by our large volumes are readily passed on to our customers.

We are continuously conscious of the global call for competitiveness.

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merlin Premium Toothbrushes final

merlin Premium Toothbrushes

We manufacture a premium range of toothbrushes. IKON, Taj, Topper, Ruby, Black Beauty, Red Prince, Paris and Excel are the premium range toothbrushes.

merlin Regular Toothbrushes

merlin Regular Toothbrushes

Our regular range of products includes Rainbow, Season, Power, Dento, Kaizer and Daina

merlin Child Toothbrushes

merlin Child Toothbrushes

We produce toothbrushes exclusively for children to suit their needs. We have Jini & Jumbo and Young for them.